Greg Bozigian-New Media Made Simple » Politics http://www.gregbozigian.com Mon, 10 May 2010 18:20:02 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 President Hugo Chavez…Affiliate Marketer? http://www.gregbozigian.com/2009/04/hugo-chavez-affiliate-marketer/ http://www.gregbozigian.com/2009/04/hugo-chavez-affiliate-marketer/#comments Sun, 19 Apr 2009 16:25:36 +0000 Greg http://www.gregbozigian.com/?p=109 Aside from being the President of Venezuela, Hugo Chavez on Saturday turned into an affiliate marketer, maybe even a super affiliate by giving United States President Barack Obama a copy of Eduardo Galeano’s book ‘The Open Veins of Latin America”.  As footage of the encounter appeared on the web, and traditional media sources like TV and radio the book shot up Amazon.com’s paperback sales chart from number 54,295 all thw way to sixth place within 24 hours.

I hope Mr. Chavez had his tracking pixels set up correctly on his confirmation page….

]]> http://www.gregbozigian.com/2009/04/hugo-chavez-affiliate-marketer/feed/ Obama and Online..Two “O” Words That Go Together http://www.gregbozigian.com/2009/03/obama-and-onlinetwo-o-words-that-go-together/ http://www.gregbozigian.com/2009/03/obama-and-onlinetwo-o-words-that-go-together/#comments Tue, 03 Mar 2009 19:01:00 +0000 Greg http://www.gregbozigian.com/?p=84 It’s no secret that President Obama is a tech friendly administrator. According to the the Washington Post, Obama’s team is running into some technical difficulties beyond their control. The article goes on to describe some email and text broadcast challenges Macon Phillips, White House director of New Media, has come across. Surprisingly enough, these challenges are very similiar to what many business owners experience in their own marketing campaigns.

In short, this administration has made remarkably strides in harnessing New Media to reach out and communicate with millions of Americans. Managing that communication is no simple task. Did you know the U.S. government operates at least 20,000 individual Web sites (and you thought managing your own domain portfolio was hard).

Here’s the take away:

1) Harness the web’s interactivity-WhiteHouse.gov has a blog and a YouTube channel…do you?

2) The Content Principles-In the first blog post on WhiteHouse.gov, Phillips listed the site’s top three priorities: “communication,” “participation” and, the buzzword of the online political sphere, “transparency.” Apply these same metrics when developing your customer communications.

3) Accountabality-Obama is being held accountable for everything he’s posting (and not posting) on his site. Remember web content, once released, is somewhat permanant. Don’t post or blog with material that you won’t stand behind later.

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