Being “hardware” agnostic, meaning I own several PC and MAC equipment including PC tablets, I was excited to play with it. About 10 minutes into it, I realized I was totally unprepared for what I experienced. Its a game changer!

The graphics are stellar, the form factor is great but the experience is fantastic. First I created a document using Pages, (the keyboard was similar to my iPhone, just with more real estate). Then I dropped in an image, used my index finger to manipulate it around the text, automatically wrapping as I went, and finally saved it to my cloud based storage.

Next I quickly (and tons of fun by the way) edited an image taken from a digital camera. The zoom in, zoom out was lots of fun (pinching as I went).  Being a person who never really learned Photoshop,  I’ll definitely be able to do some layer editing now.

Finally I used my right hand to free form draw on a sketch application. That was not only easy to do, zooming in for things like thicker or narrower lines, but it was really fun. The creative freedom it sparked, and I’m not an artist, was fantastic!

In this post, I didn’t want to stress the typical hardware review, there’s plenty of places on the web to get that, but I want to emphasize how this device may be the ultimate tech enabler. I must of had 20 entrepreneurial ideas run through my mind as I was using it.  Everything from education to health care will be touched.

What a cool “magical” device!.

1) Target Audience: Now more importantly than ever, know who your targeting. Look for online destinations and other online events that have a good chance to reach your target audience. Buying blanket banner ads may not be a good use of your ad budget, but taking some time to research and contact very niche websites where your target audience may frequent could prove to be extremely viable.

2) Maximize Advertising Face Time: As they say, the more time on the wall the better. Look for New Media opportunities that have a lasting effect. Pay per Click ads can be expensive and time out when your budget is gone, but event sponsorships, social media group sponsorships, forum moderators and other long lasting venues can last for years.

3) Communicate: If you didn’t before, start now. Social Media is today’s communication platform. Remember when launching a social media advertising campaign, don’t sell…inform. When developing ad creative or text copy, offer the prospective visitor a value driven reason to take action (click, call, complete a form, etc.) The key to mastering Social Media….be honest and creative.