Twitter Wants To Make Money….
April 15th, 2010 // 1:45 pm @ Greg
It appears that Chief Operating Officer Dick Costolo of Twitter introduced some new revenue model ideas today that the organization will be enacting.
There will be two “pillars” to Twitter’s business model, Chief Operating Officer Dick Costolo said at the company’s Chirp developer conference in San Francisco. The first, announced earlier this week, is Promoted Tweets, which lets advertisers pay for sponsored tweets that appear at the top of search results for certain keywords.
The second pillar is commercial accounts, which Twitter started to talk about last year. That service will allow a business to pay for a Twitter account in return for detailed analytics tools and the ability for several people to post to the same account. Commercial accounts are in beta testing with “a couple of hundred customers” and will be offered more widely in the future, though Costolo didn’t say when. Read More
One of the biggest challenges in social media is also the attraction, free publication. Although many traditional media models have tried to carry over to new media such as subscription based content and ad supported content, the struggle remains hard for many social publishers. I suspect whatever revenue models Twitter puts into action will be successful given the overall reach of the platform.
Category : Blog &Social Media
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