Google Loves Apps
April 27th, 2010 // 9:21 am @ Greg
With today’s announcement of the Labpixies acquisition by Google, the convergence of web to mobile gaming takes a whole new light. According to TechChrunch’s Erick Schonfeld, Google’s strategy may be to extend audiences from it’s personalized web app igoogle and continue a play pattern to it’s mobile platform android. The strategy makes sense when you think about Google’s overall goal to get more people using the Internet and now mobile.
What’s really exciting here is the validation of cross platform technology, something that Labpixies does very well. Cross platform technology is a way extending a single code base across many platforms. Think of it in terms of language and translation. Imagine if you could say “Hello; how are you?” in English and people who only speak German, Spanish or Mandarin could fully understand you and even respond back “fine, thanks” in their own native language which you would understand as well. Pretty cool!
Now back to cross platform technology, the true benefit to game developers is the enormours cost savings when developing a code base. Normally you would develop a game for the andriod platform, if it turns out to be a hit, you’ll have to rewrite it for the iPhone platform in order to incease your audience share. Now using services like Labpixes with miminal effort, your game can be ready for all platforms and users .
Read more about the acquisition here.
Category : Blog &Casual Gaming
