It’s no secret that President Obama is a tech friendly administrator. According to the the Washington Post, Obama’s team is running into some technical difficulties beyond their control. The article goes on to describe some email and text broadcast challenges Macon Phillips, White House director of New Media, has come across. Surprisingly enough, these challenges are very similiar to what many business owners experience in their own marketing campaigns.

In short, this administration has made remarkably strides in harnessing New Media to reach out and communicate with millions of Americans. Managing that communication is no simple task. Did you know the U.S. government operates at least 20,000 individual Web sites (and you thought managing your own domain portfolio was hard).

Here’s the take away:

1) Harness the web’s interactivity-WhiteHouse.gov has a blog and a YouTube channel…do you?

2) The Content Principles-In the first blog post on WhiteHouse.gov, Phillips listed the site’s top three priorities: “communication,” “participation” and, the buzzword of the online political sphere, “transparency.” Apply these same metrics when developing your customer communications.

3) Accountabality-Obama is being held accountable for everything he’s posting (and not posting) on his site. Remember web content, once released, is somewhat permanant. Don’t post or blog with material that you won’t stand behind later.